About us

We are part of a future where independent farms thrive

We are farmers

We have a 12 hectare family farm in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves.


Abby: CEO & Co-founder

Abby loves creating digital tools that enable independent farmers to thrive – both these apps and the podcast Farmerama Radio. She also helps run the farm in Chile with Tom.

Inti: CTO & Co-founder

Inti is excited about creating digital tools that are simple and easy to use on the farm.

Tom: Farmer & Co-founder

Tom is head farmer and runs their 12 ha farm in Chile (he is Abby’s dad).

Annie: Community Lead

Annie is interested in how regenerative farming can help farm businesses become more resilient, including her own family’s mixed beef and arable farm.

Biel: Programmer

Biel studied environmental science and then data science. Born and raised in Mallorca he has always been in contact with the traditional farming community on the south of the island. Biel is constantly curious about ecology and our human relationship with nature, and is working to ensure how technology can improve this.

Eliza: Community Development

Eliza grew up on the Groundswell farm, where she became fascinated with the natural world and how to preserve it. She studied Zoology to learn more about conservation, and is now focused on learning about regenerating soil and increasing on-farm biodiversity.


The Vidacycle fellowship brings together farmers who are thinking differently and leading the way, those who have both supported and inspired us on our journey so far. Fellows represent our on-the-ground knowledge base, empowering themselves and others to take an ecological, profitable and beautiful approach to farming.

Hannah Steenbergen

Hannah is a farmer who is motivated to farm regeneratively using minimal inputs, with biodiversity and soil health at heart!

John Cherry

John farms at Weston Park Farms, host to the Groundswell conference, and is focused on rearing his cattle and crops while building biodiversity and soil health.

Fidelity Weston

Fidelity manages Romshed Farm, her family farm in Kent, and sees farming as a way of working in tune with the natural world.

Peter & Henri Greig

Peter and Henri farm at Pipers Farm, where traditional, sustainable values have been handed down for generations. Pipers Farm currently works with 25 family farms to provide healthy food while farming in harmony with nature.

Alex Heffron

Alex is a first generation farmer, and has got stuck into life at Mountain Hall Farm to create a beautifully regenerative system producing 100% grass-fed raw milk from a micro-dairy.

Fred Price

Fred is the farmer at Gothelney – a beautiful and innovative mixed farm, with a soil up focus connecting chefs and bakers with high quality, nutritious food.

Bridget Elworthy & Henrietta Courtauld

Bridget and Henrietta are also known as the Land Gardeners, and have built a reputation for growing beautiful organic cut flowers with a focus on soil health.

Chris Leach

Chris is a member of the Forestry Team at Waddesdon Estate. Through his interest, knowledge and enthusiasm for regenerative land management, and using waste streams to improve soil, he has been instrumental in rebuilding and enhancing the potential of the soil’s fertility on the Estate.

Ian Boyd

Ian farms at Whittington Lodge Farm in the Cotswolds, an organic mixed farm of pedigree herefords, wildflower meadows, herbal leys and cereals. He believes a healthy farm starts with healthy soil.


Niels Corfield: Soils Advisor

Niels Corfield has been working to deliver a truly sustainable food system for over 15 years. He helps farmers build healthy soils through good management practices, permaculture and regenerative farming techniques.

Read Niels's blog

Dr John Meadley, PFLA: Partner Organisation

John is President and a founding member of the Pasture Fed Livestock Association (PFLA). He helped create a collaborative group of farmers, soils experts and scientists to monitor soil health under pasture.

Read more about John and the PFLA

Tim Williams: Regenerative Pastoralist

Tim is an accomplished regenerative pastoralist with a real expertise in grassland management. He has many years of experience and learnings from agro-ecological, organic, and biodynamic systems, and a focus on restoring soil health.

Find out more about Tim

Caroline Grindrod: Regenerative Agriculture Consultant

Caroline is a regenerative agriculture consultant and accredited professional in Holistic Management, with a background in hill farming and environmental conservation. She is the co-founder of Wilderculture, and uses a wide range of expertise to inform her consultancy.

Find out more about Caroline

Nicole Masters: Regenerative Soil Educator

Nicole and her team at Integirty Soils are passionate about putting control back into farmers’ hands in regards to nutrients and soil, crop and animal management. The outcomes from adopting a ‘soils first’ approach have positive repercussions for both human and environmental health.

Find out more about Nicole

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